Upcoming Events

Zimbabwe Beef School
Sep 19 – Sep 21 all-day
World Wagyu Conference – USA
Sep 21 – Sep 23 all-day
Cas Joubert
Sep 24 all-day

Member: Bergstroom Boerdery

Gerrit Joubert
Sep 24 all-day

Member: Bergstroom Boerdery

Mduduzi Nkosi
Sep 24 all-day

Member: Picky Eaters Food & Beverages

Post Conference Tour – USA
Sep 24 – Sep 29 all-day

Latest News

Beef Brands Challenge Winner – Protea Reserve Wagyu Co

‘Genuine, fresh, juicy and delicious are just a few words to describe our Wagyu beef. We are proud to announce that Protea Reserve Wagyu Co succeeded to win the grain-fed category and also to become be the overall winner of the Beef Brands Challenge 2021 sponsored by the SA Feedlot Association (SAFA) and the African […]

Wagyu producers told Wagyu consumption has increased fourfold over the last year at annual AGM

Mr Johan de Vos, chairman of the Wagyu Society of South Africa and its subsidiary, Certified Wagyu Beef (CWB), told the Wagyu AGM on the 30th September that Wagyu in South Africa has experienced a fourfold increase in consumption of meat over the last year. Where we used to slaughter 20–30 oxen a week, this […]

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Our Mission

Wagyu South Africa’s mission is to transform the South African beef industry to be highly profitable with consumers demanding and enjoying a premium “and healthy” eating experience.

Certified Wagyu Beef Program

The Wagyu Society of South Africa has established the Certified Wagyu Beef Program (CWB) which aims to ensure the integrity of the South African Wagyu beef supply chain and so assure the end customer of product reliability and quality. For more details of the Certified Wagyu Beef Program (CWB), click here.

Definition of Wagyu:

The breed definition of Wagyu beef in South Africa is:

  • Any animal sired by a WSA registered sire which is Fullblood or Purebred (see Appendix 1 for Wagyu Breed Description).
  • Minimum breed level is Crossbred Wagyu F1 with at least 50% Wagyu breed content with a maximum variation of 5%.

Certified Wagyu Beef (CWB):

  • Wagyu breeding as per the South African Wagyu breed definition Click Here
  • Minimum Marble Score 3
  • Hormone free
  • All males castrated prior to 5 months of age
  • Ethically produced.



According to Washington State University, “Wagyu beef is the highest quality meat in the world”. Its tenderness, flavour and heavy marbling give the steak its satisfying mouthfeel. It is the feeling of the meat melting in your mouth like butter that really makes Wagyu beef an outstanding culinary experience. Chances are you’ve heard of the term ‘wagyu’ or seen it on a menu – as the ubiquitous lip-smacking burger or perhaps as a cut of steak.

Marbling in Wagyu beef contributes markedly not only to tenderness and juiciness but importantly to taste. There is a real opportunity in South Africa for domestic producers to raise their herds to the level of quality beef that is growing in demand around the world including, South Africa. The mission on the South African Wagyu Society is to “Wagyu South Africa’s mission is to transform the South African beef industry to be highly profitable with consumers demanding and enjoying a premium eating experience. “. Simply put, we would like every South African to experience the magic that is Wagyu beef.


There are many producers who are using Wagyu bulls or who have Artificially Inseminated (AI) many of their commercial animals with Fullblood or Purebred Wagyu semen, and are looking at the opportunity to grade up over time to become a purebred herd, or to remain a commercial herd but command a premium price for their cattle (with a  50% Wagyu content). This article describes the process that producers can follow to either breed to a Fullblood or Purebred Wagyu herd or remain a commercial producer. Read More

Most leading retailers in South Africa sell Wagyu. Wagyu is also sold in many of the country’s leading butcheries. Look out for the Certified Wagyu Sticker to ensure that the product is authentic Wagyu. For a supplier list and online sales click here.


The Certified Wagyu Beef Program has been developed to ensure that all sectors of the Wagyu supply chain:

  • ensure product integrity
  • provide a consistent message to consumers regarding Wagyu beef as a product
  • provide the Wagyu industry with the opportunity to market and brand the Wagyu product appropriately and
  • protect the investment made by Wagyu South Africa members.

Using the DNA Wagyu content test, the Certified Wagyu Beef Program also assures Wagyu breed content in all sectors of the Wagyu supply chain as per the below. For more details on the program. Read More


There are three ways for producers to submit data to the Society.

  • For larger herds (above 50 breeding cows) a herd management programs such as HerdMASTER (a BREEDPLAN product with a support office in South Africa).
  • For smaller herds (less than 50 breeding cows) a Society Excel form for a) birth notifications, b) weights and traits and c) mating lists can be found here.

Directly on the website using the  BREEDPLAN Login Click here


The development of the Wagyu breed has been nothing short of spectacular and Wagyu cattle can now be found in 38 countries. The largest Wagyu population is still in Japan. A total of only about 200 full-bloods were shipped abroad in the late 70’s but it was enough to develop purebred herds in Canada, Australia and the United States. The introduction of the Wagyu Internationally has forever changed the beef industry and will do so in South Africa as well. If Wagyu penetrates only 5% of the South African market it will required 30 000 Seedstock (Stud) animals and 700 000 commercial animals. In a country such as Australia, Wagyu already makes up 5-10% of the content of all breeds. Read More

View the Applying Tags video – Here

View the forms & Reports – Here