Beef Brands Challenge Winner – Protea Reserve Wagyu Co

‘Genuine, fresh, juicy and delicious are just a few words to describe our Wagyu beef.

We are proud to announce that Protea Reserve Wagyu Co succeeded to win the grain-fed category and also to become be the overall winner of the Beef Brands Challenge 2021 sponsored by the SA Feedlot Association (SAFA) and the African Livestock Trade Fair (ALFA).

We are grateful to Prof Arno Hugo, the Meat and Dairy Science Unit of the UFS Department of Animal Science and all parties involved, who hosted the Beef Brands Competition on the Bloemfontein Campus.

Our sincere congratulations go to Afribeef, the winner of the grass-fed category.’